In this chapter, I learnt that public relations practitioners are responsible for building relationships with employees and also the external publics.
In my opinion, it is important for public relations practitioners to be aware of the relationships between the public relations department and other corporate functions.
When the different departments have a clear idea of how they will interact and work with one another, each department’s tasks and responsibilities are clearly defined. In this way, individuals would be able to have better focus on their responsibilities and increase efficiency. When each department’s tasks are clearly defined, it also reduces the possibility of conflict arising from task confusion. The departments will then be able to work together smoothly towards achieving organisational goals.
Besides, when public relations practitioners are aware of the internal relationships in the organisation, they can help to mediate and settle any internal disputes.
In this chapter, I also learnt about open and closed systems in organisations. This part of the chapter was quite similar to Chapter 3, where it gave some insight on the system theory and questioned if it is possible for an organisation to be completely closed.
In my opinion, it is not only impossible for an organisation to be completely closed; it is also unhealthy for the organisation in the long run. Closed organisations have low regard for the environment. As a result, the organisation is unable to identify incongruence with the environment and this can cause a clash of interest with the public or fellow entities. This can damage the organisation’s reputation and affect its survival.
No comments:
Post a Comment